ABOUT THE BOOK Chapter 1-12 »
Following the seminal work of Robert Kaplan and David Norton who first presented the concept 'balanced scorecard' in an HBR article (1992), we presented experiences gained through scorecard work in Sweden and England in a book issued by Wiley in 1999, Performance Drivers - a Practical Guide to Using the Balanced Scorecard. It was quickly translated into a number of languages, proving the interest in scorecards in countries as far apart as Japan and Brazil. We refer readers to that volume for a full description of the rationale behind scorecards, and how to introduce them.
In this new book we look much more closely at the experiences organizations have gained in using scorecards: the challenges they have encountered, and the key design issues in making scorecards actionable. In doing this, we build on a number of cases from business and government. During the past ten years we have also learnt from the scorecard experiences of many others: clients, participants in conferences, case descriptions in books, students doing research for their examination papers, etc. It seemed to us that the time was ripe for stocktaking of what we had learnt, and that the outcome of this could interest others as well. Like in Performance Drivers there is an over-representation of Swedish cases, reflecting the fact that most of our own experiences come from our own country. Very few of them, incidentally, come from companies where we have been active as consultants, so they also reflect rather different approaches to introducing and using scorecards. Most of them are internationally active corporations. There seems to be a greater 'market penetration' for scorecards as a tool for strategic control in the Scandinavian countries than anywhere else, possibly apart from the US. Readers of our previous book have commented on how scorecards are used differently in different countries, detecting a Scandinavian flavour in our recommendations that may differ from the US use of scorecards. We are not sure about this, but it provides another reason why cases from this part of the world attract global interest. After all, most books and articles on management come from US or at least Anglo-Saxon environments. In writing this book we had people like you in mind: who already have been exposed to the idea of balanced scorecards, and may even have taken part in scorecard projects in your organization. We attempt to put your experiences into the larger framework provided by the experiences of many others. We also add many of our own hopes and concerns. These remain the same as in Performance Drivers. In the preface for that volume, the objective for scorecards was expressed in the following way: "to provide a more thorough and meaningful picture of a business, suitable for the discussions in which a growing number of company employees should participate:
Table of content CHAPTER 1 Scorecards 10 Years On - Fading Fad Or Maturing Management? CHAPTER 2 Scorecards In Use CHAPTER 3 Skandia's Experiences From Navigating Into The Future CHAPTER 4 Case Histories CHAPTER 5 Challenges CHAPTER 6 Visualizing Strategies In Maps CHAPTER 7 Using Scorecards To Boost A Strategy-Grounded Dialogue CHAPTER 8 Assigning Roles And Responsibilities For Operating Scorecards CHAPTER 9 Connecting Strategic Intent: Designing Interfaces Between Scorecards CHAPTER 10 How To Balance The Incentive System CHAPTER 11 Using IT To Leverage The Scorecard CHAPTER 12 Prospects: BSC As Tool For Modern Management REFERENCES INTERVIEWS INDEX
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